The Blog
General GenAI
Concepts that apply no matter whose AI you use: mapping the work, systemizing it, and the vocabulary underneath all of it.
24 entries
September 25, 2026
The Tools Behind Our AI Agent Videos
The honest tool list behind the agent clips: Remotion, fal, ElevenLabs and Higgsfield. Nobody sponsors this. Different tool for a different job is the whole trick.
September 22, 2026
How to Measure Whether AI Training Actually Worked
Usage dashboards measure logins, not habits. Four measures that survive contact with reality, and the one question that tells you more than any dashboard.
September 21, 2026
Map the Workflow Before You Automate It
Most AI projects fail at a step nobody wrote down. Here is the mapping I do before anything gets built, and the four questions that decide whether a workflow is ready at all.
September 11, 2026
Environment Variables in Netlify, Explained
The same code needs to behave differently on a test preview than it does live. Here's what environment variables are, why secrets never belong in code, and how we set them in Netlify.
September 10, 2026
Dev vs Main: How We Ship Without Breaking the Live Site
A test kitchen and a dining room are not the same room. Here's how we use dev and main branches to test real changes before they ever reach peopleintheloop.app.
September 9, 2026
What Is GitHub? A Plain-English Explainer
GitHub is where the real, running code for a website lives, a shared binder with a complete, undoable history. Here's what it actually does, in plain terms, no code experience required.
September 8, 2026
Why We Still Use Figma (Just Not the Way We Started)
Figma is still where we build brand systems, present to clients, and park ideas for later, not something we outgrew. Here's the real, ongoing job it does for us, and why more of our daily building moved into code alongside it.
August 27, 2026
AI Agents When You're Alone
A big company hands an agent what's expensive. Alone, you hand it what stops the moment you stop, and that's a different job.
August 27, 2026
Curation Is the New Authorship
Generating a hundred versions is cheap now. The value moved to deciding which one survives, and proving you chose.
August 27, 2026
How to Check AI Agent Work
Checking an agent's work is a skill, not a formality. Pick the one thing that would be obviously wrong and check only that.
August 27, 2026
Is AI Content Plagiarism?
Summarizing isn't stealing. Three things move a piece across the line: attribution, addition, and verification.
August 27, 2026
An Hour Saved Is Not an Hour Gained
Every agent report says it ran and saved time. None say whether anything got better. Deciding where the hour goes is still yours.
August 27, 2026
What AI Video Actually Costs
Nobody breaks out the real bill. Ours: 456 credits for a season, mistakes included. Making it was never the expensive part.
August 27, 2026
What to Learn About AI Agents
You drive every day and have never rebuilt an engine. Same with agents. Three things are worth learning, none about the model.
August 27, 2026
Why Is My AI Agent Not Working?
Check it in order: did it start, did access change, did the input change shape, is it doing exactly what you asked.
August 5, 2026
Where to Start With AI Agents: Pick One Real Job
Not a framework, not a whole system. One job, clear instructions, the one tool it needs, and a trigger so it runs without you. Then watch it before you trust it with more.
August 5, 2026
Can Your Brand Have an AI Persona?
Brands used to need a human face. Now one can have an AI persona with a name and a voice. It doesn't replace the founder, it removes the ceiling.
August 4, 2026
Automation or AI Agent? Which You Need
People use these as the same word, then get surprised by what they bought. An automation runs one fixed path. An agent gets a goal and works out the steps.
August 4, 2026
Do It Twice, Then Make It a System
Once is a task. Twice is a pattern. The third time, stop and write the steps down instead. You need three things first, and none of them is software.
August 4, 2026
Ask Your AI to Show Its Work, Not Just Do It
AI work is invisible, which is why it feels out of control. Ask the agent to show you the work, not just do it, and the whole thing becomes something you can actually manage.
August 4, 2026
What Is an AI Chief of Staff?
Not an executive assistant with a chatbot attached. It routes work to the right place at the right time, and catches what falls through the cracks.
August 4, 2026
What Is a Second Brain? A Coat Check for Your Ideas
The term is oversold, which puts people off before they try it. Your first brain has ideas and is bad at holding them. A second brain is just somewhere outside your head where they live.
July 10, 2026
How I Use Voice Notes and Brain Dumps to Think
My process is audio first, not outline first, and forcing myself into the standard advice would have broken the way I actually work.
April 1, 2025
What Is Answer Engine Optimization (AEO)?
AEO is about structuring your content so AI tools like Google AI, Alexa, and Copilot can find, understand, and cite you as the trusted answer.