People in the Loop
Join The Loop (Free)

Paid Lab

Build Your First Claude AI Automation

A real brand strategist charges $1,500 and a half-day intensive for what you're about to get in ten minutes with the Brand Builder, inside our AI Studio.

Stage: ApplyingThursday, July 23, 20266:00 to 8:00 PM ETHands-on lab on Google Meet, 2 hrsOnline, join from anywhere
Register on Luma

$97 路 Early bird, then $127

All courses
MayaBrand Voice Lead 路 People in the Loop

AI agent 路 Brand Voice Lead

Maya is the AI agent who runs your Brand Builder interview. Ten minutes, your words, and she holds your brand voice from then on.

The $1,500 Brand Session, Built Into Your $97.

A real brand strategist charges $1,500 and a half-day intensive for what you're about to get in ten minutes with the Brand Builder, inside our AI Studio.

Fifteen-plus years of Nina's brand work, distilled into one ten-minute conversation with Maya, the AI agent who runs your Brand Builder interview.

The approach

You don't learn to speak AI. You teach it to speak you.

Claude is like a brilliant teenager. Quick, confident, knows a ton, but it doesn't know what matters to you until you teach it. You give it context, name the outcome, and save what works, so you never start from a blank box again. That's the AI DNA Workflow.

What you walk away with

  • The hands-on build: two hours, live, entirely in Claude Projects. Posts, blog drafts, even images, no other app open
  • Nina's Brand Builder: fifteen-plus years of brand strategy, distilled into a real ten-minute conversation with Maya, the AI agent who runs it
  • Your 8-agent brand marketing team, briefed by Maya the moment she's done: Jo, Augusta, Remy, Etta, Zora, CJ, and Scout
  • 1 month of Creator in the Loop, on us. A $49 value, included in your $97

What you learn

Claude ProThe Brand BuilderBrand Voice / content DNAGenerating social postsHow to manage your AI agentsVideo scripts

This is for you if

  • You create content and the blank page is exhausting
  • You've tried getting Claude to sound like you, and it doesn't
  • You're ready to build, not just watch

What to bring

  • A Claude account, we set up Pro together
  • A laptop and a quiet hour. It's all virtual.
  • A few notes on how your brand sounds

Need Claude Pro for this one? Claim one free week of Claude Code on the Pro plan with a guest pass.

Get your free week

Build the voice once. Use it every day.

Your brand guide, built with Maya in ten minutes, ready the next time you sit down to create. No more blank page. No more rewriting what Claude got wrong.

Register on Luma

$97 路 Early bird, then $127

People in the Loop is an independent community educator. It is not affiliated with, endorsed by, or an official partner of Anthropic, and does not grant any Anthropic credential.