Experience what it's like to be the human in the loop.
Six AI agents, six decisions on the record, nothing published. This is the step that does not automate.
Six AI agents, each in a real job, and a human deciding what ships. Everything we have written about running it that way is in the Library.
Services
The Boardroom
Services
The Boardroom
Agent-enabled websites, an AI twin, social video and content, and AI-powered events, all by appointment. We'd love to work with you, and if someone in our network is the better fit, we'll make the intro. Tap a chair, or a card below, to read what's in it.
No prices on the page. Brief Ava at Reception and we scope it from there.
Looking for another room?
What we build
Four things, by appointment
Tap one to see what's in it. Every one runs as a managed service: we build it and run it, you approve what goes out.
No prices on the page. Brief Ava at Reception and we scope it from there. Want to see the agents at work first? Watch the handoff.
The Minutes
What was decided, who was in the room
The three most recent entries. Every one says who wrote it.
AI Agents When You're Alone
A big company hands an agent what's expensive. Alone, you hand it what stops the moment you stop, and that's a different job.
Curation Is the New Authorship
Generating a hundred versions is cheap now. The value moved to deciding which one survives, and proving you chose.
How to Check AI Agent Work
Checking an agent's work is a skill, not a formality. Pick the one thing that would be obviously wrong and check only that.
How we work
Nothing goes out without a human reading it
The agents do the work and then show it. A human approves it. That step belongs in the build rather than bolted on afterwards, and it's the reason any of this survives contact with real work.
An agent works alongside your team, not instead of them. That's the whole idea behind the name People in the Loop.
Where a human stays in
- Write the workflow downHow the work really happens, not how the org chart says it does.
- Sort it into layersWorkflow, automation, agent. Most steps are not agent work.
- Name the approvalThe exact point where a human reads it before it leaves the building.
- Check it again laterAgents drift. The work changes and the prompts age.
More on all four is in the Library, free to read.
Open the LibraryWhat we build
Agent-enabled websites
A site with an AI agent behind it. Three tiers, each one a managed service: we build it, host it and keep it running, on your own accounts.
- Tier 1: the Claude-enabled siteThe site, plus an assistant that answers from your own content. Monthly updates and monitoring.
- Tier 2: with a chief of staffEverything in Tier 1, plus an agent that turns forwarded email into drafts and tasks, a private Today page where you approve, and a daily brief.
- Tier 3: the agent teamEverything in Tier 2, plus up to four specialist agents behind the chief of staff, each with its own page and its own guardrails.
By appointment. Nothing priced on the page. We scope it together.
Brief Ava at ReceptionWhat we build
The AI twin
Your own AI avatar: the pictures, the outfits and the voice, built once so you can reuse it in your own content. You never log into the tools.
- Tier 1: the twinA full character sheet across angles, outfits and looks, and a voice clone, delivered for you to reuse.
- Tier 2: plus monthly stillsThe twin, plus a monthly batch of stills styled for social, curated and ready to post.
- Tier 3: plus monthly videosThe twin, plus a monthly batch of avatar videos, scripted, edited and ready to post.
By appointment. Nothing priced on the page. We scope it together.
Brief Ava at ReceptionWhat we build
Social video and content
A monthly content batch in your voice, produced on our pipeline and queued for your own approval before anything goes live.
- Eight short videos a monthScripted, produced and edited, sized for the platforms you post on.
- Matching posts and captionsCopy in your voice for every video, ready to schedule.
- Your yes before it postsNothing goes out until a human on your side approves it. That is the whole idea.
By appointment. Nothing priced on the page. We scope it together.
Brief Ava at ReceptionWhat we build
AI-powered events
AI built into your event, picked from a menu. We build it and run it on the day. Your team never touches the tooling.
- AI scavenger huntCode words at QR posters, points, and a live leaderboard on the venue screen.
- Live leaderboard, standaloneA live-scoring screen for trivia, a sales contest, or any game with points.
- Event assistantA Claude-powered Q&A presence built from your event's own schedule and wayfinding.
- Highlight filmA same-day or next-day recap video of the event.
By appointment. Nothing priced on the page. We scope it together.
Brief Ava at ReceptionThe directory
Every room in the building
12 rooms, floor by floor. Walk into any one that's open, or come back later for the rest.
Floor: Roof
- EventsThe Terrace · AI and tech events in key cities. Visit, venues.
Floor: 5
- About the founderThe Founder's Office · The founder page. Never names an employer.
- ServicesYou are hereThe Boardroom · Services, by appointment.
- Ada's OfficeComing soonState of the Loop, the quarterly numbers.
Floor: 4
- MembersMeet the Members · The wall of members: real photos, city, what they're building.
Floor: 3
- AgentsThe Agents' Offices · One office per agent: intro video, writing, work.
Floor: 2
Floor: Ground
- About us and contactReception · Badge in, the team board, the newsletter, the live directory later.
- WatchThe Studio · Where the videos get made: the channel, the shorts, the agent intros.
- Members onlyThe Speakeasy · The back room behind a door with no sign. Badge only: the full wall, and who's going.
Looking for a person rather than a room? Brief Ava at Reception.