The Blog
AI content
AI in brand and content work: personas, UGC, video, and being visible to answer engines.
11 entries
August 27, 2026
Curation Is the New Authorship
Generating a hundred versions is cheap now. The value moved to deciding which one survives, and proving you chose.
August 27, 2026
How to Disclose AI Content
Disclosure costs less than people expect. LinkedIn suggests it, YouTube requires it for real people. Say it before anyone asks.
August 27, 2026
Is AI Content Plagiarism?
Summarizing isn't stealing. Three things move a piece across the line: attribution, addition, and verification.
August 27, 2026
What Is AI Slop, Actually?
Slop is sameness, not volume. Fixable by deciding something different each time, not by posting less.
August 27, 2026
What AI Video Actually Costs
Nobody breaks out the real bill. Ours: 456 credits for a season, mistakes included. Making it was never the expensive part.
August 27, 2026
Why AI Channels Get Removed
In January, eleven AI channels were deleted from YouTube. None of them lost it for using AI. They lost it for five specific things, and the list is public.
August 27, 2026
Why AI Content Gets No Reach
A platform reads whether the writing sounds like you, not which app you used to write it.
August 5, 2026
Can Your Brand Have an AI Persona?
Brands used to need a human face. Now one can have an AI persona with a name and a voice. It doesn't replace the founder, it removes the ceiling.
August 4, 2026
Three Ways to Spot an AI Video
AI video and voice are good enough that guessing no longer works. Watch the mouth, listen for the breath, and check the hands.
August 4, 2026
UGC No Longer Proves a Human Made It
UGC used to mean a real customer posting a real review. Now it's a look anyone can produce, some of it AI end to end. Homemade stopped being evidence.
April 1, 2025
What Is Answer Engine Optimization (AEO)?
AEO is about structuring your content so AI tools like Google AI, Alexa, and Copilot can find, understand, and cite you as the trusted answer.