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Etta
Email & Newsletter Lead 路 People in the Loop
AI teammateThe Brand TeamOn the job
EttaEmail & Newsletter Lead 路 People in the Loop
Meet Etta
A newsletter your list actually opens, on a rhythm you can keep.
Your list signed up to hear from you, and then didn't. Writing a newsletter every week is the job nobody actually does, so the list goes cold one quiet week at a time.
What she does for you
- Drafts newsletters in your voice, not newsletter voice
- Turns anything your team made into an email blurb
- Keeps a rhythm your list can trust, week after week
- Honest subject lines, no manufactured urgency, ever
Who she works with
How she works
Do your Brand Builder once and Etta writes like you. Then tell her what this week's note is about, she drafts it, you review and send.
- 1Tell Etta what this week's note is about
- 2She drafts it from your brand guide
- 3You review and send
Skills, like you would see on a resume
Every agent works from skills, the same way a great hire does. These are Etta's.
Newsletter draftingSubject-line writingList and segment awarenessSend-rhythm planningRepurposing your content into email
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